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See all Blog PostsUpsell: hate the word – but know it makes complete sense?
Personally, I think upsell is a horrible word. Just horrible. But I also know that actually doing it can make a real difference to business growth. In my mind, the word upsell conjures up images of a greasy-haired salesman (with pound signs in his eyes instead of pupils) following me around with a sickly grin and a wheedling tone… “Now let’s…
Read moreDo you need lots of new clients – or just a few of the RIGHT, NEW clients?
It’s very easy to believe that lots more clients is exactly what you need. Of course it is. After all… Lots more clients means lots more income. Lots more clients means you can pay your staff and suppliers. Lots more clients means you can take on an extra pair of hands. Lots more clients means you can pay yourself properly…
Read moreHow to write a marketing strategy – the simple way.
When you want to create a marketing strategy, where the heck do you start? And, before we even get on to that… (What actually is a marketing strategy anyway?) I mean, really. What is it? There are so many complicated definitions for marketing strategy. They tell you all about products, goals, focus, customers, services, markets, positioning and profit potentials – and could have…
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